Why Carbon?
Because strategic communication is the essential element of business growth and success.
With decades of experience in
internal, HR and transformation communications,
Carbon delivers successful outcomes by:
- Understanding your business, goals, and challenges
- Building relationships with leaders and subject matter experts in your organization
- Learning what’s important to your target audience
- Ensuring we stay aligned at every stage of the project so there are no surprises (except the good kind, of course!)
Services
Transformation & Change Communications
Stakes are high when large-scale changes are underway. Carbon owner, Cate Freeman, is change management certified and applies that knowledge, along with decades of communication experience, when developing and executing comprehensive strategies aligned with your goals. Cate's experience includes large-scale AI adoption; acquisitions and integrations; organizational restructuring; changing business models, compensation plans and go-to-market strategies as well as ERP and HRIS system implementations.
Communication Planning & Execution
Engaging your audience with clear, concise, and compelling messages across all channels requires disciple and planning. Cate will work with your team to create, evaluate or update your communication/editorial plans to ensure alignment with your organization's top priorities. Her experience includes building and executing plans that increased companywide intranet readership by 8% in less than a year.
Speech Writing, Video Scripting and Storytelling
From town halls to special events and video productions, Cate ensures your leaders make the most of every engagement. She'll help them use storytelling to bring their message to life and connect with the target audience. Cate leans in to understand the context and goal of each engagement, the leader's unique style and voice, and identifies how best to leverage their strengths in each situation. For example, Cate served as content lead, prepping all on camera interviewees, in these two videos: https://lnkd.in/gKN3xfsh and https://lnkd.in/gtw2G_qk.
HR Communications & Employee Engagement
Whether you're launching a wellness program, changing your 401(k) plan or offering new talent development pathways, every HR communication presents an opportunity to elevate and reinforce your employee value proposition and your total rewards package. Cate will do just that by creating and executing strategic plans and communications that bring benefits to life for your audience and drive enrollment and engagement.
Owner Profile
Cate Freeman focuses on engaging people in stories that elevate brands and employee value propositions. Having led both internal and marketing communications across several industries, she has experience with most communication disciples and channels. She thrives when helping organizations successfully communicate and implement large-scale change or transformation.
When needed, Cate engages additional professionals. She partners with a large network of vetted, independent experts in communications, PR, graphic design, photography, and video and event production.
Cate's experience includes leading:
· Communication functions at two Fortune 500 companies
· Strategic communication planning and execution related to large-scale AI adoption, six acquisitions and multiple site closures
· Production of a three-part docuseries focused on a complex transformation
· A project team charged with designing, developing and launching a new intranet
· Employee engagement survey processes and post-survey action planning
· Agenda planning, key message development and presentation support for town halls and leadership meetings
· HR communications related to compensation, total rewards, benefits, performance management, talent development, learning and development, RIFs and more
See Cate’s detailed resume on her LinkedIn profile.
