Carbon Communications

Stakes are high when large-scale changes are underway. Carbon Founder & Principal Consultant, Cate Freeman, is change management certified and applies that knowledge, along with decades of communication experience, when developing and executing comprehensive strategies aligned with your goals. Cate's experience includes large-scale AI adoption; acquisitions and integrations; organizational restructuring; changing business models, compensation plans and go-to-market strategies as well as ERP and HRIS system implementations.

Engaging your audience with clear, concise, and compelling messages across all channels requires discipline and planning. Cate works with you and your team to create, evaluate or update your communication/editorial plans to ensure alignment with your organization's top priorities. Her experience includes building and executing plans that increased companywide intranet readership by 8% in less than a year. 

From town halls to special events and video productions, Cate ensures your leaders make the most of every engagement. She'll help them use storytelling to bring their message to life and connect with the target audience. Cate leans in to understand the context and goal of each engagement, the leader's unique style and voice, and identifies how best to leverage their strengths in each situation. For example, Cate served as content lead, prepping on camera interviewees, in these two videos: Network Modernization: Episode 1 and Episode 2.

Whether you're launching a wellness program, changing your 401(k) plan or offering new talent development pathways, every HR communication presents an opportunity to elevate and reinforce your employee value proposition and your total rewards package. Cate will do just that by creating and executing strategic plans and messaging that bring benefits to life for your audience and drive engagement.